Over the last two years, the decline of spam has given rise to a new crop of online threats, and the resulting shift in the Internet security landscape spells trouble for online survey research. The sudden emergence of phishing as a top-tier threat vector for Internet abuse has ignited a digital arms race between Internet criminals and an alliance of big brands and Internet Service Providers whose customers are being exploited. This new war for the consumer inbox is being waged with new tools and more aggressive tactics. Survey research is caught squarely in the crossfire. Many survey invites look like phish, putting our ongoing ability to reach and engage respondents at tremendous risk. The solution requires commitment from research providers and clients, to align messaging practices with the new reality, improving response rates along the way.